In a TV ad for Elvive Full Restore 5, Cole says: “Weak, limp, lifeless: it’s time our hair got a life.” The singer goes on to say: “My hair feels stronger, full of life, replenished and with a healthy shine. It’s got its mojo back.” Text on screen then adds “Styled with some natural hair extensions.”, a statement repeated in outdoor and magazine activity.
Cheryl ColeBy John
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