Inis Aoibhinn Part - 1

By maxsico

2021-11-13

There has been limited attention to cancer narrative public service announcements (CNPSAs) despite their potential to educate and engage consumers. Attributes of “well-told” stories are assumed to lead to narrative success, yet seldom do studies describe the nature of characteristics used in real-world advertisements. A major goal of the research was to quantitatively examine the more qualitative aspects of narratives by describing persuasion characteristics present in CNPSAs for two of the most common cancers in women (breast) and men (prostate). This was accomplished with a content analysis of 402 breast and prostate CNPSAs

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