Smoby 70% Off Vouchers & Discounts

More About Smoby

Smoby Toys is a leading French toy manufacturer based in Lavans-lès-Saint-Claude in the Jura region, a hub for plastic production known for creativity and quality. Founded in 1924 as Moquin-Breuil, it initially produced wooden pipes before transitioning to plastic household goods after World War II and later focusing on toys. Since 2008, Smoby has been a subsidiary of the Simba Dickie Group, with its headquarters remaining in France. In 2024, Smoby celebrated its 100th anniversary, marking a century of innovation.

Key Information:

• Product Range: Smoby offers a diverse array of toys, including:

  • Outdoor Toys: Playhouses, slides (e.g., Smoby Life XL double wave slide with 2.3m length and water connection), climbing towers, sand and water activity tables, and rockers (e.g., dog or cat designs for 2-3 children, made with up to 98% recycled materials).

  • Role-Play Toys: Kitchens, supermarkets, toolboxes (e.g., Black+Decker toolbox), medical sets, and hair salons (e.g., The Ice Queen Hair Salon).

  • Wheeled Toys: Tricycles (e.g., Be Move Confort), scooters (e.g., Super Mario 3-Wheel), pedal tractors (e.g., Farmer XL), and ride-ons (e.g., Rookie Ride-On).

  • Preschool and Baby Toys: Activity tables (e.g., Little Smoby Activity Table for ages 12 months+), dolls, and accessories like Maxi Cosi.

  • Other Categories: Table football, arts and crafts, and licensed products (e.g., Frozen, Peppa Pig, Super Mario).

• Safety and Quality: All products undergo rigorous internal and external quality checks to meet European safety standards, with the CE mark ensuring compliance with EU directives. No harmful plastics are used.

• Environmental Commitment:

  • Smoby’s “Smoby Life” collection uses at least 38-98% recycled materials (e.g., playhouses with 60% recycled content).

  • The company holds ISO 50001 certification for sustainable practices since 2015 and uses recyclable materials to reduce environmental impact.

• Educational Value: Smoby designs toys to promote motor skills, social interaction, and cognitive development, tailored to different age groups (6 months to primary school age). Role-play toys encourage emotional processing and interpersonal skills.